#Always New Always Ipanema
Ipanema believes that freedom can be felt from head to toe. And that being free is being able to choose the paths you want to take, taking the sun wherever you go. Diverse and ready to support women to be protagonists of their own stories, Ipanema is a brand that values the rush, the day to day, affection and female connection, as it believes that every woman still has a lot to conquer.
With a beachy and cosmopolitan soul, she accompanies and adapts to different lifestyles. Based on the pillars of fashion, music, art and well-being, Ipanema dresses the diversity of transforming women in their most different situations and places.